Structured data for products and your shop
Jukto adds structured data (schema.org) to your pages so Google can show price, stock and ratings. What is added, where, and how to check it.
What it is#
Structured data is a hidden block of facts on a page that tells Google exactly what it shows: this is a product, it costs this much, it is in stock, it has these reviews. Google can use it to show richer results. Jukto writes it for you from the facts in your products and settings. There is nothing to turn on.
What you need#
- Nothing to set up.
- Good product facts: a name, a price, a description and pictures. What you leave empty is left out, never invented.
Where to find your keys#
There are no keys. To see the data, use a free checker.
- 1
Open a checker
Open Google's Rich Results Test at https://search.google.com/test/rich-results, or use Rich results in the address inspection of Google Search Console.
- 2
Enter a page address
Enter the address of one of your live product pages and run the test.
- 3
Read the result
You should see a Product with its price, availability and pictures.
What Jukto does#
| Page | What is written |
|---|---|
| A product page | Product: name, description (first 500 characters), pictures, SKU, brand, price in BDT and whether it is in stock. Condition (new, refurbished, used) only when you state it. A rating and up to 10 reviews, only from approved reviews. |
| Your home page | Organization (name, logo, description) and WebSite, with a search box description when your store has search. A LocalBusiness block when your business profile has an address. |
| A collection page | A list of the products shown on it. |
- Nothing is guessed. A product with no price has no price in its data; a product with no reviews has no rating.
- The data is added only on your live pages.
Test and turn on#
- 1
Run the checker
Test one live product page in the Rich Results Test or in the Search Console inspection.
- 2
Compare with your product
The name, price and stock status in the result should match what your product page shows.
- 3
Nothing to turn on
Structured data is always on. To improve it, improve the product facts: price, description, pictures and approved reviews.
Common errors#
| What you see | What to do |
|---|---|
| The checker shows no Product | Check that the address is a live product page and that the product is published. |
| No price in the data | Set a price on the product. |
| No rating in the data | Ratings come only from approved reviews. A product with no approved review has none. |
| Google shows no price or stars in search | Having structured data does not force Google to show it. Google decides when to show richer results. |
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