Connect Meta Ads to see and run ads in the dashboard

What it is#

Meta Ads is not a tag. It connects your Meta ad account to the dashboard, so the Ads page shows what you spent and what it brought next to your orders, lets you pause or resume a campaign, and lets you promote a product in a few steps. To measure sales for those ads, also turn on the Meta Pixel.

What you need#

• A Meta ad account inside a Meta Business portfolio.
• Permission to create a System user there.
• The Ad account ID and an Access token with ads_read, ads_management and business_management. Some functions may need extra approval from Meta.
• To make new campaigns, an ad account billed in BDT and a working payment method.

Where to find your keys#

1. 1

   Copy the Ad account ID

   Open Meta Business Settings, then Accounts, then Ad accounts, and copy your Ad account ID into Ad account ID. The act_ in front is optional.

2. 2

   Add a System user

   In Business Settings open Users, then System users, and add a system user. Give it your ad account.

3. 3

   Generate the token

   Press Generate token for that system user and tick ads_read, ads_management and business_management. Copy the token into Access token.

4. 4

   Optional: Business ID and Page ID

   Enter the Business ID and the Facebook Page ID your ads are published as. If you leave the Page ID empty, Jukto uses the only Page the token can see, or asks you to pick one.

What Jukto does#

• Only your own website reads your ad account. The token is stored encrypted.
• Open Ads for the last 7, 28 or 90 days: Spent, Impressions, Reach, Clicks, Click rate, Cost per click, Purchases, Purchase value and Return on ad spend (purchase value divided by what you spent).
• The Campaigns table shows each campaign's status (Running, Paused, In review, Turned down and so on), goal, daily budget and results, with Pause, Resume and Change budget.
• Promote a product builds a campaign, ad set, creative and ad from a product you pick, with your audience (cities, age, gender, interests), daily budget and duration. It is made paused; nothing runs until you press Start.
• Figures are kept for an hour. Refresh asks Meta again, but not more than once a minute. When Meta usage is near its limit, live updates wait and the saved figures stay visible.
• With the Meta Pixel connected, new ads are optimised for purchases. Without it they are optimised for link clicks.

Test and turn on#

1. 1

   Open the provider page

   Go to Tools, open Integrations, choose Marketing & ads, then Meta Ads and press Set up (it says Manage once you have started).

2. 2

   Fill in the fields and save

   Paste each value into the field with the same name, then press Save. A secret value is stored encrypted, and afterwards only its last four characters are shown.

3. 3

   Test the connection

   Press Test connection. Jukto asks Meta Ads whether the saved values work and shows whether it worked and, if not, what Meta Ads answered. The test uses the saved values, so save first.

4. 4

   Turn on

   Press Turn on. Until then your website does not use it. Turn off stops it again and your saved values stay.

5. 5

   Open the Ads page

   Open Ads. You should see your ad account name and its figures. If the page asks you to connect, go back to the connection page and check the values.

Common errors#

Next#

• Marketing and ads: pixels, analytics and Meta Ads
• Meta Pixel and Conversions API