Connect Meta Pixel and the Conversions API

What it is#

The Meta Pixel tells Facebook and Instagram what visitors do on your store, so your ads can find buyers and you can measure sales. The Conversions API sends purchases from Jukto's server too, which survives ad blockers and closed tabs.

What you need#

• A Meta pixel in your Meta Events Manager. If you have none, create one there.
• The Pixel ID (numbers only).
• Optional: a Conversions API token for server purchases, and a Test event code while you check.

Where to find your keys#

1. 1

   Open your pixel

   Open Meta Events Manager, then Data sources, and select your pixel.

2. 2

   Copy the Pixel ID

   Copy the Pixel ID (numbers only). You paste it into the Pixel ID field in Jukto.

3. 3

   Optional: make the server token

   For server events open the pixel Settings, find Conversions API and press Generate access token. Copy it into Conversions API token.

4. 4

   Optional: the test code

   To check the setup, open the Test events tab and copy the test code into Test event code. Clear it when you finish.

What Jukto does#

• The Pixel ID is a setting, and the pixel is placed on every page of your live store. Only a well-formed ID (6 to 20 digits) is ever placed on a page.
• The Conversions API token is stored encrypted and used only on the server, to send purchases.
• Test connection checks the ID format. With a token it also reads your pixel from Meta, and with a test event code it sends a test Purchase.

For server purchases Jukto sends the order total, items, hashed email and phone, and the visitor details described in Marketing and ads. A purchase is sent once per order, whatever the number of retries.

Test and turn on#

1. 1

   Open the provider page

   Go to Tools, open Integrations, choose Marketing & ads, then Meta Pixel and press Set up (it says Manage once you have started).

2. 2

   Fill in the fields and save

   Paste each value into the field with the same name, then press Save. A secret value is stored encrypted, and afterwards only its last four characters are shown.

3. 3

   Test the connection

   Press Test connection. Jukto asks Meta Pixel whether the saved values work and shows whether it worked and, if not, what Meta Pixel answered. The test uses the saved values, so save first.

4. 4

   Send a test event

   With a Test event code saved, press Send test event. Jukto sends a test Purchase that shows up in Events Manager under Test events. It is not counted as a sale.

5. 5

   Turn on

   Press Turn on. Until then your website does not use it. Turn off stops it again and your saved values stay.

6. 6

   Look at your live store

   Open your live website (not the editor preview) and browse. In Events Manager watch Test events for PageView, ViewContent and AddToCart.

7. 7

   Clear the test event code

   When you are happy, delete the Test event code and press Save.

Common errors#

Next#

• Marketing and ads: pixels, analytics and Meta Ads
• Meta Ads