How Jukto sends SMS and email
Which messages your buyers and you receive, which service sends them, who pays and which sender name is used.
Jukto does not send your order messages from its own account. Texts and emails to your buyers go out through your own SMS gateway and your own email provider, so the cost and the sender name are yours. Jukto decides when to send, writes the message from your template and keeps a log.
From an order event to the buyer#
Text version of the diagram
- Order event happens to SMS event on and gateway on?
- Order event happens to Email event on, provider on, sender set, buyer has an address?
- SMS event on and gateway on? to Text sent by your SMS gateway (Yes)
- SMS event on and gateway on? to Nothing is sent (No)
- Email event on, provider on, sender set, buyer has an address? to Email sent by Brevo or Resend (Yes)
- Email event on, provider on, sender set, buyer has an address? to Nothing is sent (No)
- Text sent by your SMS gateway to Buyer receives it
- Email sent by Brevo or Resend to Buyer receives it
Both go through a queue and are tried again if the provider had a short problem. The result of every message (Waiting, Sent or Failed) is shown on the order page, with a Resend button.
Which messages exist#
| Message | To | Sent through | Who pays and which sender |
|---|---|---|---|
| Order placed, confirmed, shipped, delivered, cancelled (SMS) | Buyer | Your SMS gateway | You, from your gateway balance; the Sender ID of your gateway |
| The same five events (email) | Buyer, if they gave an address | Brevo or Resend | You, under your provider plan; your sender name and sender email |
| Sign-in code for a buyer account | Buyer | Your SMS gateway, when one is on | You, from your gateway balance |
| Your own sign-in code, billing reminders and approval alerts | You, the owner | The platform own SMS provider | Not your gateway balance; Jukto sets the sender |
| Customer and order sync | Your mailing service | Klaviyo, Mailchimp, HubSpot or Brevo | Nothing is mailed by Jukto; the service sends what you build there |
Good to know#
- Nothing is sent until you turn a gateway or provider on. Before that, buyers receive nothing from Jukto.
- Only one SMS gateway, and only one of Brevo or Resend, sends your order messages at a time.
- The message log keeps the last four digits of a number or a masked email address, never the whole address or the text.
- Bangla text is sent as unicode, so one SMS uses two or three parts. English is one part and the cheapest.

Comments (0)
Anyone can comment. Please do not post phone numbers, passwords or customer details.