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Marketing

Coupons, discounts, pixels, analytics and ads.

5 guides

Promotions

CouponsGive buyers a code that takes a percentage or a fixed amount off, with dates, limits, a minimum order and first-order-only rules.
Automatic discountsOffers that apply in the cart without a code: bulk quantity discounts, buy X get Y free, and percent or fixed sale prices, with optional dates.

Tracking

Meta and TikTok pixelsMeasure ad results with the Meta Pixel and TikTok Pixel on your store, plus server events for purchases, and check them with a test event.
Google Analytics 4 and Tag ManagerSee visitors and sales in Google, with the e-commerce events set up for you. Use a Measurement ID, or a Tag Manager container, and choose one owner for GA4.
Meta Ads insights and promoting a productSee your Meta (Facebook and Instagram) ad spend next to your orders, pause or resume campaigns, change budgets and promote a product in four steps.